Table of Contents, chapter 1, inbound Marketing centro commerciale da vinci fiumicino indirizzo (General) Case Studies, marketing activities that bring visitors in are called inbound marketing.
This chapter has a collection of case studies centered on Inbound Marketing, articles that do not have a particular focus but instead are a combination of sub marketing types under inbound.
Why It Works This example is an interesting case of co-marketing.
In other words, viewers like it when the people behind a brand advocate for.
The campaign drove 39m total views and a 47 lift in ad recall for Whiskas.Tripp and Tyler made the video in partnership with Zoom, a video conferencing provider - but Zoom isnt mentioned until the end, when the story being told in the video is largely over.It just happens that its one of the pioneers of free video upload service that after Google realized its potential and acquired.The ad became hugely popular on, getting 27 million and Facebook Video views for the life insurance firm.During the campaign Mars UK tested a mix of TV and online video (specifically) to determine if the media plan was optimised to drive the most in-store sales.
From tagli al prepuzio tear-jerking to hilarious, these viral videos illustrate the endless possibilities of how your brand can create similar content - the kind that could keep people talking about it far down the road.
Budweiser revives a Brazilian basketball legend to share its core values.
We've also included Mobile Marketing here as a plus to make it even more juicy!
Whiskas creates Kitten Kollege on Whiskas wanted to expand its influence to the kitten category, so its agency partners produced a one-of-a-kind series, with data informing every step of development.
Chapter 7 SEM, CRO and PR Marketing Case Studies In this section, we've compiled some Search Engine Marketing, Conversion Rate Optimization, and PR Marketing case studies that you can read and learn from.In 2012 they achieved arguably the most ambitious viral video in history with the Stratos project.Flashdance, which was performed to the song "Maniac." Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track."And in other news, the sky is blue.".It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool.
The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.
This brands products were created to solve a problem that people typically dont like to discuss publicly, but still needs to be resolved.
"Sure you must be thinking.