Australian surfer Brian Smith landed in California in 1978 with just a bag of sheepskin boots.
The unique design became renowned for its comfort and soon strayed from the beach to the cities, finding a presence in mountain lodges during ski seasons.
Inspired by the relaxed and casual Californian lifestyle that perfectly encompassed his style, UGG was founded.Amazingly functional whilst fashioning the benefits of sheepskin, UGG now offers a stunning homeware and gifting collection with everything from luxurious sheepskin rugs, knit throws and cushions to earmuffs, handbag charms and newborn gift sets.For a brand that embraced a relaxed and sporty lifestyle, the 90s saw the fashion industry fall in love with the design, with numerous celebrities adopting a more casual style transforming UGG into a stylish and luxurious lifestyle symbol.Forming partnerships with fashion brands such as Jimmy Choo and Swarovski, whilst not forgetting their original roots to focus on mens styles, pairing with Super Bowl Champion Tom Brady.As a favourite amongst surfers, UGG products quickly spread and were found in surf shops all along the Californian coast.As a high-end luxury footwear maker, the collection expanded from the classic boot to wedges, slippers and trainers.By the 2000s, the UGG brand had developed into a worldwide phenomenon, with flagship stores opening in London and Moscow as a direct result.
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